October is Black History Month in the UK and we couldn't think of a better time to launch the second part of our 'Black Owned Brands We Love' serie!
We continue to highlight entrepreneurs who create innovative products in the Afro hair care and beauty industry, always with diversity and sustainability in mind.
1. Afroani
The story of Afroani started in 2020 when Anita Lusuardi, a natural hair content creator, realised how many women just like her were searching for the perfect clean hair care products and accessories to take care of their curls and coils.
Hair Accessories
We first came across Afroani on their Spitafield market stand in London, and were blown away by the beauty of their Afro combs. Each collection includes a complete set of combs (Afro comb, tail pick, wide tooth..) available in different beautiful colours.
Afroani soon expanded their hair accessories collection and now offers everything your curls could dream of, from claw clips to microfiber towels and satin bonnets and pillowcases.
All Afroani products are eco-friendly and and cruelty free.
2. The Nude Room
Nude makeup is one of those beauty staples that can really elevate your look, no matter the occasion. The best part? It’s all about finding that perfect shade that complements your unique skin tone.
Finding that perfect shade can be challenging for Black women, and this struggle pushed the founder of the Nude Room to create her own brand.
Nude Lipgloss & Eye Palettes
The Nude Room offers a versatile range of lipgloss that caters to all skin tones. Creamy and highly pigmented, you will easily find the right shade to compliment your skin, from light pink to deep brown.
Fancy a nude eyes makeup? The Night & Day eyeshadow palettes are made for you! A full pigment formula that has everything you need to blend, transition, and highlight to create the perfect nude looks.
3. Essien Care Products
Essien Care is a natural cosmetics brand created by Ini-Obong Essien, a Belgian model who couldn't find clean products to take care of his curly hair.
Curly Hair Care
Essien products are 100% natural and vegan, handmade and ready to take care of your curls. Essien haircare collection includes a detangling shampoo enriched with wheat protein, a deeply nourishing conditioner rich in shea butter and castor oil, a cocoa butter & olive oil leave-in cream and a shea hair butter.
Essien uses bottles made from material derived from sugar cane to contribute to a more sustainable future.
